Now E Movies、Dramas & Sports Service Content
Movies、Dramas & Sports Service Content
Enjoy world-class live sports content, Hollywood blockbusters and fabulous dramas at anytime from anywhere
& Sports Service Content
Enjoy world-class live sports content, Hollywood blockbusters and fabulous dramas at anytime from anywhere
About Now E
Now E is a one-stop internet entertainment platform, where customer can enjoy world-class sports event (e.g.: Premier League and LaLiga) plus thousands of hours of Hollywood blockbusters, US dramas, Asian movies and dramas, variety shows content at anytime from anywhere across mobile phone, tablet and computer.
Monthly plan starts at $15*. Each Now E account supports 2 concurrent video streams to watch 2 different contents at the same time!
Registration hotline 7388 3838
*The Plan needs to be register separately, required to subscribe to the Plan for a Commitment Period and terms and conditions apply.
Download Now E for Movies, Dramas & Sports Service Content
Video Tutorials
Check out this video for sign up and start watching on Now E.
  • Now E Terms and Conditions
    1) Now E, the Now E Application and Service Website are provided by PCCW Media Limited (“PCCW”); and content on Now E is provided by PCCW and its licensors. The use of Now E, the Now E Application and Service Website is subject to the “Now E Terms and Conditions”, the “Now E Android TV Box Terms of Use”, the “Now E Things To Know”, the “Terms of Use – Premier League and LaLiga matches on Now E”, the “Terms of Use – UEFA Champions League and Europa League on Now E” and the “Non-discrimination and Non-harassment Statement” (available for viewing at , , , , , respectively).
    2) To enjoy Now E content (the “Content”), please download the Now E mobile application (the “Application”) onto your mobile phone or tablet; or visit our Now E website at (the “Website”) to register for a Now E account and enter your promotion code. The Application and Website can only be used on certain models of supported devices including smart phones and tablets (iOS version 13 or above, Android version 8 or above and support of Google Mobile Services (GMS) or Huawei Mobile Services (HMS) (applicable to designated devices)), personal computers (recommended web browser: Chrome, Safari and Edge in Chromium version), designated smart TV or Android TV box with Android TV operating system installed (Android version 8.0 or above) and Now E Android TV Box. Requirements relating to supported devices are subject to change from time to time. Please refer to for the latest requirements for supported devices.
    • 4K video streaming device and system requirements:
    • Device must be compatible with 4K video streaming – eg Now E Android TV Box or PC capable of High Efficiency Video Coding (H.265) and running on a Windows 10 operating system and using a Microsoft Edge browser (Chromium version), or
    • Designated mobile handset model with a 4K video playback capability (4K video streaming varies significantly between handset models), or
    • Using AirPlay to stream live coverage to Apple TV 4K from Apple devices (actual video quality also depends on bandwidth of Internet connection and device compatibility. More details, please visit Apple’s website).
    User must use a TV set or computer monitor with 4K display resolution, and a mobile data network or LAN/Wi-Fi network that satisfies the minimum bandwidth requirements (25Mbps) to deliver an optimal viewing experience.
    Stability and quality of video streaming depends on your ability to use all the app’s features. Service and content are affected by condition of device used, as well as Internet bandwidth and connection, Internet connection speed, technical feasibility, availability of content source, compatibility of device and other factors. Please refer to for requirements of compatible devices.
    3) The streaming quality of video content for Now E and are adaptive according to the available bandwidth. The quality depends on the quality of the signal received, the conditions of the Internet connection, the speed of the Internet and server, the conditions of the network, the coverage, the location, the equipment used, the hardware, the software, the degree of use and other factors.
    4) Content on Now E are for customers’ private domestic viewing within the Hong Kong Special Administration Region of the People’s Republic of China only and must not be shown or exhibited for any public or commercial purposes. 
    5) All local mobile data usage of the service will be deducted from your monthly data entitlement or charged onto your account accordingly.
    6) Sun Mobile Limited is not the supplier of the Content, and makes no representation or guarantee as to its quality and accepts no liability for any matters arising from or in relation to same.
    7) In the event of any inconsistency between the terms and conditions and the terms and conditions set out in the Mobile service Agreement, these terms and conditions shall prevail.
    8) The English version of these Terms and Conditions shall prevail over the Chinese version (if any) which is provided for information purposes only.
    9) In the event of any disputes, the decisions of Sun Mobile Limited and PCCW shall be final.
    10) (If applicable) Now E will broadcast all Premier League matches for the seasons of 2021/2022.
    11) (If applicable) In respect of the 2021/22-2022/2023 seasons of the LaLiga, Now E will broadcast the matches that are broadcast by beIN SPORTS.
    12) (if applicable) Now E will broadcast UEFA Champions League, Europa League, Europa Conference League and UEFA Youth League matches LIVE with selected matches available on demand of 2021/22, 2022/23 and 2023/24 season. Now E will broadcast beIN SPORTS 1 and beIN SPORTS 2 on-line streaming channels, offering LIVE football action, catch-up and highlights from Serie A, Ligue 1, Scottish Premiership and MLS with the addition of programmes from Liverpool TV, Arsenal TV and Chelsea TV.
    13) (If applicable) All matches are subject to cancellation and/or suspension by the rights holders and/or event organizers. Dates and times of all matches and sporting events may be subject to change from time to time so please refer to official announcements by the rights holders and event organizers for the latest information. Please note that PCCW cannot guarantee the continued availability of the channels, programs and services on the Now E service for the entire duration of your Now E subscription; and it shall not be liable for any unavailability or delay in the broadcast, of any matches and/or programming. The channel line-up and programming on the Now E; and hours of broadcast of any program or channel are subject to change from time to time.
    14) (If applicable) HBO GO recommended retail price $68.